There are many ways to sell replica watches in the modern world. Some brands focus on the product refinement itself. Some brands rely entirely on their name to shift unit after unit. Others lean on explosive novelty to disrupt the industry and create a stir. Perhaps the best, and certainly the most sustainable route to success, is to take on board all three possibilities and create a sufficiently different product of excellent quality, backed up by a remarkable story. This year, we’ve seen a great many examples of this triple-pronged strategy from cheap fake Longines. In fact, the most surprising thing about this is just how straightforward the brand has made it look…
A gift, generations in the making
What Longines copy has in its locker is impossible to synthesize. History. Heritage. A track-record for excellence and innovation that modern brands cannot hope to match. And it isn’t just about time served at the top of a brutally competitive industry. In truth, it comes down to timing. During which era the most established extant brands first thrived or rose to prominence is more important than the year of foundation.
Longines made its hay in the era of exploration. In the early part of the 20th century, the brand was quick to attach itself to humankind’s greatest endeavors. Although founded way back in 1832 (in Saint-Imier, Switzerland), Longines’ glory days came during the 1920s and ’30s, with the invention of the world’s first high-beat (36,000vph) pocket watch, the rotating bezel for wristwatches, and the world’s first flyback chronograph. These inventions came within a blistering seven-year period for the brand, putting it firmly on the map.
Mapping their own path
And around that time, Longines was becoming more and more associated with the spirit of adventure. Famed aviator, Amelia Earhart flew solo across the Atlantic in 1932, timing her journey with the help of a Longines chronograph. The year before, the daring Elinor Smith had set a new women’s record for altitude, reaching the dizzying heigh of 32,576ft while wearing a swiss movement replica Longines timepiece.
Amazingly, Smith’s first attempt at breaking the record nearly cost her her life (as Earhart’s continued pursuit of excellence eventually did). Around 26,000ft into the climb, Smith’s plane’s engine cut-out and she lost consciousness as the plane nose-dived towards the Earth.
20,000ft into the freefall, with 6,000 valuable feet separating her was almost certain death, she came to. Miraculously, she was able to wrestle the plane under control and land safely in Long Island. Unperturbed, she tried again, with success. Such pioneering spirit has come to typify the Longines brand. The new luxury fake Longines Spirit Collection (which we have written about extensively on Fratello) was created to honor these values.
Old and new frontiers
It wasn’t just airplanes and their pilots that were home to Longines’ instruments. In the 1920s and ’30s, the famous Zeppelin Captain, Hans von Schiller was known to rely upon the Saint-Imier brand’s products. Von Schiller traveled around the world in his 236-meter airship, guided on his journey by his trusted Longines companions.
With his feet firmly on the ground, Paul-Emile Victor was a different kind of Longines-wearing adventurer. Rather than soaring above the clouds in tranquil solitude, Victor preferred exploring the furthest-flung regions of Earth’s landmasses, fraternizing with those he met along the way.
Victor used perfect clone Longines watches to aid in his navigation as he fearlessly explored the poles. Undertaking more than 150 missions and even living with the Inuit people for a time, Victor was a special kind of explorer with a human touch. On more than occasion, he made it clear that his Longines watches had been the difference between success and failure.